When Corc Yoga looked to scale awareness in the health and fitness industry and establish relevance with wellness’ most influential thought-leaders, The Tropics leveraged a strategic partnership with lifestyle media brand, MindBodyGreen, securing Corc Yoga as the official yoga mat partner for their highly esteemed annual wellness summit, Revitalize.  

The invitation-only summit brought together hundreds of influential health and wellness professionals, including fortune 500 CEOs, top doctors and medical professionals, published authors and journalists, and celebrity fitness instructors.

The summit featured innovative panel discussions, yoga, meditations and more. As the official mat partner for the event, the esteemed attendees practiced yoga and participated in healing sound baths and meditations on Corc Yoga mats throughout the weekend, giving a hands-on experience using their mats and an opportunity to discover the brand in a unique, amplified setting.

Guests received branded educational content on Corc Yoga’s practical and environmental benefits, as well as an online promotional code. This event partnership, secured by The Tropics at zero investment cost to Corc Yoga, resulted in a significant online order growth, International Resort partnership deals, celebrity yoga instructor partnerships, and powerfully influential social media posts from guests, brands and yoga instructors with +500K followers.

• Significant Online Order Growth
• Social Posts from Brands and Fitness Instructors with +500K
• International Hotel & Resort Partnership Agreements
• National Press Features
• Celebrity Yoga Instructor Partnerships
• Zero Cost Sponsorship for Corc Yoga

Luxury furniture e-commerce marketplace,1stdibs knew they were missing out on a multi-billion dollar annual revenue opportunity from the Interior Design Trade Industry. Setting out to capture this powerful market, 1stdibs launched a Trade-only benefits program and sought out dynamic leadership to bring a comprehensive sales and marketing approach to capitalize on furnishing needs from the world’s top interior design firms and scale this new department.  

Playing an integral role in this initiative, a successful new business strategy was implemented using innovative written and verbal communication styles, unique selling strategies and creative presentation approaches. 

The implementation of these selling strategies proved remarkable success for 1stdibs. Within months, this dynamic leadership produced the highest grossing trade order in company history and millions of dollars in total order revenue, creating the need to significantly scale this new department from six to over sixty employees.

• Produced Record Breaking Order for the Company
• Produced Millions of Dollars in Company Revenue
• Implemented New Business Strategy and Sales Style Approach
• Led Creation in Effective Written and Verbal Communication Content
• Scaled Six Person Team by over 600%, 1stdibs’ Largest Department Today

When Onda Wellness looked to drive holiday sales and grow their consumer audience, they partnered with The Tropics to develop and manage a digital brand partnership campaign.

With a tight turnaround to engage and secure aligned partner brands and launch a campaign, our team strategically reached out to a selective group of cross categorical brands with a loyal and relevant consumer base to engage participation for a holiday partnership campaign.

The campaign ran on all brands social media channels and newsletters with a proposed email entry call to action to participate.  

The result exposed Onda to an Instagram following 20x their size to over 160K followers, as well as an additional 110K newsletter subscribers. All brands acquired thousands of new emails to further engage their audience and Onda received a record high in online orders as a result of the campaign.  

160K Exposure insta
100 K exposure newsletter
Onda insta grew from 7.8 - 11k - 15x exposure

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.