Our Work
Intro copy
Brand Logos, Partners, Advertorial Journalism/Editorial (Joli - links to wellspring, Onda, Thailand, Flowerkist, Aarna Spa) reformat articles on Squarespace.
Featured Work (Keep case studies brief and bulleted) Get testimonial from georgia, cynthia, christine, and brooke. additional - Joli, Mila, Carrie Farrell
Lead with Making Faces Web Design, Corc, 1stdibs, Onda
Corc Yoga
Sustainable Yoga Brand
Sales Brand Partnerships, Events (Activation)
Onda Wellness
Regerenrative CBD
Brand Partnerships, Creative Campaigns, Copy Writing, Creative Management, Social Media Campaigns.
1stdibs - etc.
Evans Indusrtial, Web Design, Copywriting and Content Creation, Consumer Facing Brand Strategy
Making Faces Skin Care
Results Driven, Skin Care Solutions Studio
Cruelty-Free, Skin Care Line
• Full Website Design
• Brand Strategy, Creative Brand Management
• Copy Writing & Design Content Creation
• Lifestyle Product Photography
• Social Media & Email Marketing Content Strategy
Corc Yoga
100% Sustainable, Organic Yoga Brand
Fair Trade, Hand Made in Portugal
• Brand Partnership Activation with MindBodyGreen Revitalize
• Brand Partnership Activation with Wanderlust & 1Hotels
• Resort Hospitality Sales Strategy and Presentation
• Sales & Marketing Content Creation
• Influencer Social Media Partnerships
• Press and Editorial Features
Featured Work: Corc Yoga & MindBodyGreen Revitalize Summit
Strategic Brand Partnership & Event Activation
When Corc Yoga, an environmentally sustainable yoga mat brand looked to scale awareness an establish their reputation in the wellness thought-leader community, The Tropics leveraged a highly strategic partnership with MindBodyGreen as the official yoga mat brand for their influential annual wellness summit, Revitalize.
The esteemed, invitation-only summit held at The Ritz Carlton in Dove Mountain, AZ brought in hundreds of influential health and wellness professionals, including Fortune 500 CEOs, published medical and Health Professionals, Journalists, and Influential Fitness Instructors.
The summit featured a packed program of innovative panel discussions, workshops, yoga classes, meditations and more. As the official mat partner for the event, all yoga classes, meditations, sound baths and fitness programs were practiced by esteemed attendees on Corc Yoga mats, allowing guests a hands-on experience with the mats and an opportunity to learn about the brand in an amplified setting.
The partnership included branded educational content on the practical and environmental benefits of Corc Yoga mats, as well as promotional code for online purchases. The partnership resulted in significant growth in online orders, large-scale hotel partnership agreements, press features and influential social media posts from guests with over 500K followers. Furthermore, this partnership was secured at zero cost to Corc Yoga.
1stdibs
Global Luxury Furniture e-commerce Marketplace
Interior Design Sourcing
• Sales Leadership and New Business Strategy
• Creative B2B Strategy & Marketing Content
• Event Strategy & Execution
• Sales & Marketing Content Creation
• Press and Editorial Features
Featured Work: 1stdibs Interior Design Trade Program
Sales Strategy Leadership & Business Development Growth
When luxury furniture e-commerce marketplace, 1stdibs, set out to capture the needs of the Interior Design industry, the company sought out dynamic leadership, poise communication, and a comprehensive selling approach to cater to this sophisticated community that expressed reluctance to ordering directly from their platform.
As an integral leader in developing this new business strategy, the company quickly reported remarkable success, resulting in swiftly scaling this company’s department from 6 to over 60 employees.
Directing this novel department through innovative communication approaches, creative selling strategies and discerning presentation styles, this leadership resulted in producing the company’s record highest grossing order, as well as contributed to millions of dollars in company revenue.
Onda Wellness
Beyond Spectrum, Biodynamic CBD
• Strategic Brand Partnerships
• Campaign Project Management
• Partnership Alignment Strategy & Execution
• Copy Writing & Marketing Content Creation
Featured Work: Onda Essentially Chill Holiday Giveaway Campaign
Sales Strategy Leadership & Business Development Growth
When Onda Wellness looked to drive holiday sales and grow their consumer audience, they partnered with The Tropics to develop and manage a digital brand partnership campaign.
With a tight turnaround to engage and secure aligned partner brands and launch a campaign, our team strategically reached out to a selective group of cross categorical brands with a loyal and relevant consumer base to engage participation for a holiday partnership campaign.
The campaign ran on all brands social media channels and newsletters with a proposed email entry call to action to participate.
The result exposed Onda to an Instagram following 20x their size to over 160K followers, as well as an additional 110K newsletter subscribers. All brands acquired thousands of new emails to further engage their audience and Onda received a record high in online orders as a result of the campaign.
160K Exposure insta
100 K exposure newsletter
Onda insta grew from 7.8 - 11k - 15x exposure
Website Design, Branding, Content Creation
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
